Every dollar in your ad bucket goes toward real ad spend on Google, Bing, or Meta — Intelistate's platform fee is separate and always shown on its own.
Your monthly platform fee covers the workspace, the comp-capture engine, and the CRM. Your ad spend is a separate bucket you fund yourself and control — Intelistate never mixes the two or takes a hidden cut of your ad budget.
Campaigns run directly on Google Ads, Bing Ads, and Meta Ads using their own advertising infrastructure and their own Fair Housing-compliant ad tools. You can see the split of your bucket across all three networks at any time from your dashboard.
Comp-capture ads are keyword-targeted ads that surface your listing when someone searches a comparable, nearby address. They're clearly labeled as ads on Google, Bing, and Meta's own results pages, the same as any other paid ad.
Impressions, clicks, and cost-per-lead by channel are visible in your Listing Dashboard in real time, so you always know exactly what your ad spend produced.